Working Man Bread Co.
D E E P D I V E
Making an epic video for epic social media marketing.
how it’s made.
PRE-PRODUCTION
The goal was to create a more engaging and exciting digital footprint for John’s company. Working Man has an amazing reputation in the Fredericksburg area, so it was easy to see ways we could grow their online presence.
PRODUCTION
Working with John and his amazing bread was a true joy. He was so excited to be making the video and really allowed us to bring whatever creative inspiration we had for their project. During his video we used GoPros, motorized sliders, and brought many cinematic tools with us.
POST PRODUCTION
We couldn’t wait to dive into editing John’s video and photos. We knew we wanted to capture a specific tone. Not only did we have voiceover, but we used John’s voice for the promo video recorded right here in our studio! In the editing phase, we sat together and watched the video come to life showcasing his delicious bread in many different ways.
like what you see?
We didn’t stop there!
Check out some more of John’s photos!
